The Welland Rose Festival has become a beloved event in the community during June each year. It includes various activities, such as; Art Exhibitions, Live Concerts, Street Dance, Days in the Park, R.B. Willy Treasure Hunt, Fishing Derby, and sports tournaments, in addition to the traditional Grande Parade.  

The festival not only celebrates the beauty of the city's emblematic flower but also promotes a sense of unity, pride, and creativity within the community. Moreover, it attracts visitors from near and far, boosting local businesses and highlighting Welland's cultural and natural attractions.